Cold Call Script
Goal: get meeting booked · Owner picks up
Click any text to edit it directly.
Step 01
Opener
"Hey, sorry — you broke up there. Is this [business name]?" wait… "I was wondering if you guys are booked out for the month?" wait… (if no) "Cool cool so I assume you’re open to taking on more jobs?" wait… "Anyways man, I built you a tool that makes it so you’ll never have to pick up the phone again — every missed call turns into a job. Does that sound interesting at all?(Wait what is it??)
Yeah so I built a solution for _______ that takes calls for you 24/7 and integrates with whatever system you use. I actually have a demo for you — if you wanted to see it maybe later today or tomorrow?
Quick 15 minute zoom and we’ll actually make a bot for _______ so even if you’re not interested you still get something out of it."
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Middle — adapt live, can’t predict
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Step 02
Hook
"So what I can do is set up a free 15 min demo for you to actually talk to the bot yourself and test it out — see exactly what your customers would experience. Does tomorrow at 4 work?" let them respond… "And the reason we do it free is AI adoption is coming for pretty much every business in the next year or two. We’d rather build the relationship now than chase you later." "So does a 15-minute call sound fair — maybe tomorrow or Wednesday?"If they say “just email me”
"What I’ll do is build you a free agent, then email you a link to a 15-min call so you can test it — does that sound good? Tuesday or Thursday?"↓
↙ Branch on their answer ↘
A Negative
"Out of curiosity, is AI even on the radar for you guys, or is it something you’ve explored?" → Go to closeB No
"I think the demo would be beneficial — just to show how other businesses in your industry are already using AI. And we do it free, so no risk." → Go to closeC Yes
"Got it — has any of what you’ve seen made you consider actually implementing it?" → Go to close↓
Step 03
The Close
"Perfect — sending the calendar invite and a text right now so it doesn’t get lost." "See you [day] at [time]."
Lock the time
Confirm email + cell
Mention Meet link coming
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Objection Handler
If they push back
"Just email me"
"What I’ll do is build you a free agent, then email a link to the 15-min call so you can test it — sound good? Tuesday or Thursday?"Still no
"Cool — I’ll send a recap email and a calendar link. Pick whatever works."↓
Step 04
After the Call
They booked
Send invite + text immediately while still on the call. Don’t wait.They ghost the invite
Follow-up text same evening: "Hey — just sent the calendar link. Different time work better?"✓ Saved